About the Guide
Day 1: Intro to Growth
Day 2: Customers
Day 3: Data
Day 4: Metrics
Day 5: Analytics
Day 6: Analysis
Day 7: Growth Priorities
Day 8: Funnels
Day 9: Psychology
Day 10: Conversion Rate Optimization
Day 11: Copywriting
Day 12: Landing Pages
Day 13: Acquiring Customers
Day 14: Pricing
Day 15: Trials and Plans
Day 16: Onboarding
Day 17: Retaining Customers
Day 18: Upgrading Customers
Day 19: Referral
Day 20: Keep Learning
Day 20: Keep Learning
If you want to get good at growth, then you need to have an “Always Be Learning” mentality. Growth changes often and fast as platforms create new features and take away old ones, growth tactics get overused and saturated, and new channels emerge.
The ads you see, emails you receive, and products you use are all potential learning lessons. Sometimes they’re a great example of what to do and other times, what not to do.
Think of the brands and products you like. What are they doing right? Whether it’s their blog, seeing one of their ads, or watching how they use Twitter, there are a ton of opportunities to learn more.
Don’t just study the industries you know. Branch out and you will find parallels between what good marketing looks like in different industries.
With all the information being shared, it’s easy to get overwhelmed and impossible to keep up with all of it. Focus on a few topics at a time and build your knowledge to a certain level until you start learning another one.
Find a friend to talk to about growth, whether they know more or less than you. It’s extremely valuable to get a second opinion on your work.
Learn from your competitors and the best
Good marketing and growth is all around you - you just need to pay more attention to see how everyone else is doing it.
Keep up on what great companies are doing around growth:
- Follow your competitors and great growth people on twitter. Set up a list (you can make it private if you’re worried about competitors noticing) with all the companies you think are using Twitter well.
- Want to learn more about email? Set up a separate email address and sign up for a bunch email newsletters you admire and ones you don’t. What characteristics do you like and whats ones do you not?
- Look at new products. Signup for a trial or free plan or download the app. Look at the steps and wording the company used in their onboarding process. Is it guided or are you just thrown into the product?
- Study traditional marketing. Many concepts carry over. The same psychological considerations that went into writing copy for the latest internet company's site are the same that Macy’s considers with their in-store signage.
Search Linkedin for people on the growth teams at companies like Linkedin, Facebook, Twitter, Pinterest, etc. Use the advanced search, throw the company name in the company field and “growth” in the either the keyword or title field. Now take the list you get, find their personal blogs and follow them on Twitter.
Want to follow growth hackers? Start with this list by Andrew Chen.
Learn to code
Knowing how to code can really augment your growth skills. Being able to quickly tap into an API or build your site scraper can give you a serious advantage.
Even just knowing a little HTML and CSS allows you to edit email and landing page designs, install tracking code, and edit web text without a WYSIWYG.
If you don’t know any code, I suggest you start with HTML and follow it up with CSS. This will allow to work on on-page SEO more deeply, change the layout of your landing page to run CRO tests or get you used to working with code so you’re better prepared when you learn Ruby or Python.
The next step depends on your ambitions. If you’re just looking to write data scraping scripts, take a course like Udacity’s Intro to Computer Science (the courseware option is free) and search through Github and StackOverflow for examples.
Past that, you can continue to take courses on Udacity and Coursera or look at programming boot camps.
Codecademy has a variety of excellent coding lessons. They provide a tool to actually run the code your write in your browser. If you want to do more data analysis, check out their SQL: Analyzing Business Metrics course.
If you’ve never even looked at code before, starting by opening your browser and opening tabs with a few of your favorite sites. For each one, right click on the page and choose the “view page source” option. This will show you what the HTML behind those pages looks like.